What are the best analytics tools for Instagram?

Asked 02-Jan-2018
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The most effective Instagram analytics software:

  • Insights from Instagram.
    Inside the Instagram app, you'll find Insights, which is an analytics tool (and is currently the only way to access it, you can get there from a browser). It's not overly detailed, but it's still helpful for getting a fast overview of your performance. It allows you to examine recent impressions and engagements, as well as compare your posts using a variety of analytics to rapidly identify your greatest posts.
    Here are a few of the primary metrics you may use to sort your data (there are plenty more):
  • Engagement.
  • Likes.
  • Reach.
  • Calls.
  • Profile Visit.
  • Website Clicks.
  • Share.
  • Comment.
    You can also acquire demographic information about your audiences, such as the top cities and countries, age ranges, and gender. There's also basic information on when your followers are online.

  • Consumer Research by Brandwatch.
    Brandwatch Consumer Research
    is a social listening tool that can also be used to analyze Instagram posts. It can be used to collect information on the following topics:
  • Hashtags that are specific
  • Owned company accounts
  • Accounts for non-owned businesses
    The channels you set up on the platform will give you precise insights into your own account as well while tracking non-owned business accounts completes the picture. As a result, you'll be able to simply compare your performance and posts to those of your competitors.

  • Quintly.
    Quintly
    is a dashboard solution that integrates multiple social media platforms. It comes with a basic dashboard that you can personalize with widgets to track the data that is important to you.
    With extensive follower statistics, the application delivers Instagram analytics for followers, both of your profile and that of your competitors. You may look at your Instagram content, as well as the interactions generated by your photographs and videos, as well as filter usage information.

  • Socialbakers.
    A free Instagram analytics tool is available from Socialbakers. You may construct your own dashboards, and while there are a lot of things to look at, the free version's time frame is pretty limited.
    You may see your most popular posts, hashtags, and tagged accounts, as well as general statistics like the number of posts and followers you have. Impressions, reach, and interactions are all visible.

  • Squarelovin.
    For a free analytics platform, Squarelovin is an admirably comprehensive tool. It shows the latest post and growth metrics, a monthly analysis, and a post history broken down by year, month, day, and hour.
    There are sections that indicate photo engagement, both average, and top posts, as well as an optimization page that displays the best and worst times to publish.
    You may also use the site to manage your Instagram account, including making albums and liking and commenting on other people's pictures.

  • Union Metrics.
    Union Metrics provides a free account review for the previous month. A handful of the algorithms from their paid analytics platform are used to create the report.
    The goal is to pick a few metrics and posts to compare to your average, which will help you spot any patterns or themes. You can refresh the report once every 24 hours to see how newer posts compare to the average.
    You may also see how many people have interacted with you and your top admirers in the report.
    The times you've posted in the last month are plotted on a graph, and the ideal day and time to publish are highlighted, along with details on how much more engagement that period receives than your average.

  • Iconosquare.
    A 14-day free trial of Iconosquare's entire platform is available. This gives you access to the analytics as well as a few other intriguing and useful tools.
    There is a wide range of analyses available, beginning with a snapshot of activity over the last seven days or months.
    The content tab displays the distribution, density, tag and filter usage, and geolocation of the material. The engagement tab displays the growth history, engagement source, and most popular media.
    There are also snapshots,' which are shareable photographs based on your Instagram data, in addition to the analysis. You can moderate comments and check media, likes, and followers.