Listing down some of the best social media marketing tools:

Hootsuite
HootSuite is one of the best free social media listening tools available and covers multiple social networks, including Twitter, Facebook, LinkedIn, WordPress, Foursquare and Google+. It is well known for its social media management functions.
The weekly reports and the excellent team management facility (delegating tasks, sending private messages) can be very useful when there’s more than one person handling the social media accounts.

TweetReach
TweetReach is a great monitoring tool for your business if you’re interested in checking how far your Tweets travel. TweetReach measures the actual impact and implications of social media discussions.
It is a good way of finding out who are your most influential followers, implicitly guiding you towards the right people you should be targeting when aiming to share and promote online content.

Klout
Klout is probably one of the most controversial social media monitoring tools. There are those who hate it and claim that its scoring system is completely inaccurate and that trying to interact with them is an impossible mission (a curious thing as they provide interaction-measurement services).
On the other hand, some people find it useful, as it measures influence through engagement on Twitter. It is a good means of keeping an eye on what people think about your brand, and to see what influences them the most.
Using the Klout score you can adjust your posts according to your target audience’s interests and increase your engagement rate.

Buzzsumo
Buzzsumo is a great tool for content research, but it also has an excellent way to analyze and monitor your Facebook pages. Along with metrics around each individual post, more interestingly is the ability to see what content performs best.
Buzzsumo will tell you what day is the best to post, how long your posts should be, what types of content works best, and monthly stats over time.

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