Search engine optimization and pay per click both comes in the category of digital marketing but they are far different at times of implementation and work it does.
SEO is important as a company needs to attract its customers to get new customers. As we all know these days online presence of any setup, company, and firm is really important. By spreading things online it gets easy to get appeal of mass no. of consumers or customer. People have ease to go on a particular website and have information about their desired products along with this they easily know product specification its price payment option and much more things . As we know these days consumers expect a lot from a particular company.
SEOs generally use a lot of tools. Some of them are most useful and are provided by the search engines by themselves. Search engines usually asks for webmasters to create sites and content in easy accessible ways, so they provide a variant of tools, analytics and guidance. These free resources provide data points and unique opportunities for exchanging information with the search engines
Pay per click
Pay per click is basically an internet advertising practice which is done to drive in traffic over a website. Pay-per-click is often related to first-tier search engines (such as Google AdWords and Microsoft Bing Ads). With search engines, advertisers generally bid on keyword phrases relevant to their target market. It’s also referred as keyword phrases advertising.
PPC "display" advertisements, conjointly called "banner" ads, which are shown on websites with connected content that have united to point out ads and square measure generally not pay-per-click advertising. Social networks like Facebook and Twitter have conjointly adopted pay-per-click united of their advertising models.